19th June 2014

information CMC day

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On the 19th June 2014 was held the CMC workshops's information day in Presov. Within the event the CMC lecturers presented the objectives and content of the workhop's topics. The event took place with the following program:

 
9:00 – 10:30 1. CMC approach

CMC Project and its objectives and cooperation in the field of cultural tourism as creative economy /Ing. Helena Virčíková, Director of Regional SCCI Presov/

- Marketing Communication and PR of cultural tourism; options of applying CMC-approach to support product marketing of the region's creative economy through events of cultural tourism

/Mgr. Veronika Fitzeková, Spokesperson of Prešov Self Governing Region/

- Business Model (BM) and individual marketing plan (IMP) for products of SCE with the application of CMC - approach of cooperation on cultural tourism activities in the region

/Ing. Peter Horanič, Managing director of Lector One s.r.o./

- Use of ICT in the implementation of product marketing of creative economy, examples of best practice and e-marketing activities of tourism and creative economy 

/Ing. Branislav Kršák, PhD., Managing director of e-volution, s.r.o., Ing. Csaba Sidor project manager e-volution s. r. o. /

10:30 – 11:00 Coffee break and individual discussion

11:00 – 12:30 2. Activities of tourism organizations and the introduction of the Joint Action Plan of the Project CMC

- Presentation of selected regional activities of cultural tourism, schedule and options of tourism stakeholders' involvement

/Mgr. Tomáš Miščík - marketing manager at the Regional Organiziation of Tourism North East, Mgr. Mária Putnocká - Head of the Department of Culture and Sports at Prešov City Council/

- Clusters, PPC / PPP - examples of best practice of stakeholders institutional cooperation in tourism

/Mgr. Tomáš Miščík,marketing manager at the Regional Organiziation of Tourism North East/

Discussion, individual interviews with participants intrested in educational trainings; conclusion

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