24th-25th July 2014

CMC workshop

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On the 3th and 4th July 2014, in Košice was held a 2 day workshop for the future territorial product managers of Košice region. The event was aimed at marketing of tourism products and services in the Košice region Region through PPP cooperation. The trainings involved support of participant's individual business models in context with the upcoming support activities in tourism. The workshop was held with the following program:

 1st day

9.00 – 9.30 Ing. Jozef Rajtar

Introduction - CMC Project and its objectives and cooperation in the field of cultural tourism as creative economy

 9.30 - 10.15 Mgr. Peter Kolník

Topic 1: Marketing Communication and PR of cultural tourism; options of applying CMC-approach to support product marketing of the region's creative economy through events of cultural tourism

10.15 - 10.30 Coffee break

10.30 - 12.00 Mgr. Peter Kolník

Training to topic no. 1 -Communication, presentation + PR (soft skills training)

12.30 – 13.00 Lunch

     12.30 – 14.45 Ing. Peter Horanič

Topic 2 Business Model (BM) and individual marketing plan (IMP) for products of SCE with the application of CMC - approach of cooperation on cultural tourism activities in the region (reg. JAP)

 14.45 - 15.15 Coffee break

15.15 - 16.15 Ing. Adrina Šebešová

 Topic no 4 - Regional joint action plan - introduction of the regional plan of activities of cultural tourism for the application of creative economy product marketing with CMC -Approach (presentation of selected activities reg. JAP, schedule and possibilities of SCE involvement in these activities)

16.15 - 17.00 Discussion and conclusions

               

2. day

9.00 - 11.15 Ing. Branislav Kršák, PhD., Ing. Csaba Sidor

Topic 3 Use of ICT in the implementation of product marketing of creative economy, examples of best practice and e-marketing activities of tourism and creative economy from Italy and Slovakia.     

       10.45-11.00 Prestávka – káva

11.00 - 12.30 Ing. Branislav Kršák, PhD., Ing. Csaba Sidor

Training to topic no 3 - The possibilities of implementation modern (ICT) technologies in practice of SCE , thematic journeys, use of the CMC project's website

            12.30-13.00 Lunch

13.00 - 14.45 Ing. Peter Horanič

Training to topic no 2Assignment and creation of BM and IMP - group testing 

14.45-15.15 Prestávka – káva

 15.15-16.00 Ing. Juraj Knopp, CSc., Ing. Adrina Šebešová

 Topic 5 - PPC and PPP as cooperation institutes of culture, tourism and creative economy at regional, national and international level; Networking and establishment of clusters for the application of CMC-approach within the cooperation of SCEs, DMOs and RDMO's as an example of PPP/PPC in the field of tourism in Slovakia; ideas for institutional cooperation (PPC) with application of CMC approach between culture, tourism and creative economy in the regions

16.00 - 17.00 Lektori + reg. tréneri

 

Panel Discussion: Panel discussion to the presented topics(1-5) Workshop

17:00 – 18:00

Networking of workshop participants and regional trainers

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