2nd July 2014

information CMC day

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On the 2nd July 2014 was held the CMC workshops's information day in Kosice. Within the event the CMC lecturers presented the objectives and content of the workhop's topics. The event took place with the following program:

 9:00 – 10:30 1. CMC approach

 - Introduction - CMC Project and its objectives and cooperation in the field of cultural tourism as creative economy

/Ing. Ľudovít Korotnoky, Director of Regional SCCI Košice/

 - Marketing Communication and PR of cultural tourism; options of applying CMC-approach to support product marketing of the region's creative economy through events of cultural tourism

/Mgr. Peter Kolník/

- Business Model (BM) and individual marketing plan (IMP) for products of SCE with the application of CMC - approach of cooperation on cultural tourism activities in the region

/Ing. Peter Horanič, Managing director Lector One s.r.o./

 - Use of ICT in the implementation of product marketing of creative economy, examples of best practice and e-marketing activities of tourism and creative economy

/Ing. Branislav Kršák, PhD., Managing director of e-volution, s.r.o., Ing. Csaba Sidor project manager e-volution s. r. o. /

10:30 – 11:00 Coffee break and individual discussion

11:00 – 12:30 2. blok: Activities of tourism organizations and the introduction of the Joint Action Plan of the Project CMC

 - Presentation of selected regional activities of cultural tourism, schedule and options of tourism stakeholders' involvement

- Clusters, PPC / PPP - examples of best practice of stakeholders institutional cooperation in tourism

/Ing. Adriana Šebešová, Department of Culture and Tourism - Košice region/

Discussion, individual interviews with participants intrested in educational trainings; conclusion

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